Best Practices

Best Practices

Protecting Your Event: A Guide to Outsmarting Disruptors

What planners should take away from the recent assassination attempt on former President Trump The assassination attempt on former President Donald Trump at a campaign rally in Pennsylvania brings into harsh focus an unfortunate reality facing most large public events. In an era of heightened social activism, event planners are facing a new challenge: the […]

Best Practices

IBTM World Report Tackles Event Measurement

The event industry, responsible for orchestrating everything from Coachella to corporate conferences, is awash in data. Yet, extracting meaningful insights from this deluge remains a significant challenge.

Best Practices

Westin Ups the Ante on Sleep with Next-Gen Heavenly Bed

As the travel industry pivots towards a focus on wellness, Westin Hotels & Resorts is investing in its signature offering: sleep. The brand unveils its next-generation Heavenly Bed, a product refresh designed to further elevate the sleep experience for guests.

Best Practices

How to Fight Late Registration

The world of event planning is grappling with a new reality: attendees are waiting longer than ever to commit to attending conferences and trade shows. A recent report by Maritz, a global event management company, sheds light on this trend and its potential consequences.

Best Practices

Can Your Attendees Pack a Week’s Wardrobe in a Carry-On?

Here are seven packing tips planners can send their attendees to help them to fit everything they'll need for the event into one carry-on. Come to think of it, planners should follow these tips as well.

Best Practices

Speaker Trends: Content is King

According to the Freeman 2024 Trends Report on attendee intent and behavior, When it comes to keynotes, content comes first. Attendees want substance, not celebrity. A thought- provoking, relevant topic will outweigh even the most prominent speaker.

Best Practices

Supplier Earth Day Case Study: 5 Steps to a Cleaner Event Space

From beef to beehives, The QEII Centre’s sustainability journey Built in 1986, leading London events venue, The QEII Centre, was not originally constructed with sustainability in mind, but in recent years the team has been working diligently to rectify this. And while not perfect, the venue has successfully implemented wide-ranging initiatives to progress its pledge […]

Best Practices

Dancing In the Dark

Eclipses tick several boxes that make them ideal for gathering around to watch: The recent eclipse that occurred in the northeast gives us a good example for how to build a metric for judging what makes an effective theme or centerpiece to build an event around.

Best Practices

Please Be Seated

The most common seating arrangement for a meeting is auditorium style, also known as theater style. But that’s not always the best set-up for an event. Which is best for your needs? Here are some common meeting room set-up styles.

Best Practices

U.S. and Canadian Hospitality Communities Partner to Promote Sustainability

The American Hotel & Lodging Association (AHLA) and the Hotel Association of Canada (HAC) announced a partnership to operate the Green Key Global hotel sustainability certification program in the U.S. and Canada. The program will take effect April 1.