The new Sessionboard – InGo partnership turns every speaker and sponsor into a built-in promotional powerhouse
A recent partnership between Sessionboard, a leading speaker and content management platform, and InGo, a referral-based event marketing solution, offers a promising solution by integrating speaker management with social-driven event promotion.
“At InGo, we believe your best marketers are already part of your event—your speakers, sponsors, and exhibitors. This partnership with Sessionboard makes it easier than ever for organizers to tap into that power. By embedding InGo directly into the Sessionboard workflow, we’re giving teams a seamless way to drive attendance, boost engagement, and save time—all while amplifying the voices that matter most,” said Michael Barnett, CEO, InGo.
Streamlining Speaker Engagement and Promotion
Sessionboard has long been recognized for its ability to automate the speaker and content management process, helping organizers save time and centralize speaker information across events. InGo specializes in referral-based marketing, enabling speakers, sponsors, and exhibitors to amplify their participation by sharing it within their professional and social networks. The integration of InGo’s capabilities directly into the Sessionboard platform allows these stakeholders to promote their involvement in events seamlessly, directly from their Sessionboard portal.
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Key Benefits for Event Organizers
The collaboration between Sessionboard and InGo offers several advantages:
Unified Workflow: Combining speaker operational tasks with marketing efforts within a single platform simplifies processes for organizers.
Automated Event Generation: Organizers can now automatically generate InGo events from Sessionboard, accelerating the setup process.
Enhanced Speaker and Sponsor Engagement: Speakers and sponsors receive VIP notifications, encouraging them to refer and engage their networks.
Seamless Data Integration: Speaker and sponsor data flows effortlessly between InGo and Sessionboard, ensuring consistent and up-to-date information across platforms.
Implications for the Meetings and Events Industry
For meeting and event planners, this integration represents a shift towards more efficient and effective event promotion strategies. By leveraging the networks of speakers and sponsors, organizers can expand their reach and enhance attendee engagement without significant additional effort.
“Our goal is to save our event marketing partners time, while helping them leverage their most effective marketing assets; their speakers and their event content. The INGO and Sessionboard collaboration is a natural fit and big win for event marketing teams. Now the next step is to integrate that data into the Sessionboard CRM in order to enhance speaker discovery for future events and make it much easier to involve the speakers in all marketing efforts,” said Chris Carver, CEO & Co-Founder, Sessionboard.
This partnership exemplifies how integrating operational tools with marketing solutions can lead to more cohesive and successful events. As the industry continues to evolve, embracing such integrated approaches may become essential for staying competitive and meeting the growing expectations of attendees and stakeholders alike.
Any thoughts, opinions, or news? Please share them with me at vince@meetingsevents.com.
Photo by Sessionboard
