Event Design

Event Design

Champagne Dreams: English Sparkling Wine Has Arrived

Thanks to climate change, one region is emerging as a surprising contender in the evolving wine market: England. With its now unique climate and burgeoning vineyards ideal for champagne, English sparkling wine is fast becoming a staple on wine lists and a must-have for event planners looking to impress.

Event Design

US Open Debuts A Cocktail Phenomenon for Events

$10 million in sales can’t be wrong – everyone was drinking the Honey Deuce at the US Open As the US Open approached its final matches, one cocktail captured the imaginations of foodies and tennis fans alike: the Honey Deuce. This refreshing drink, a mix of vodka, lemonade, and raspberry liqueur, garnished with honeydew melon […]

Event Design

Mastering the Balloon Drop

Despite all of their many differences, the Republicans and Democrats have one thing in common — they both like to end their conventions with a massive 100,000 strong balloon drop from the ceiling. A well-executed balloon drop can turn any event into an unforgettable spectacle. Whether it's a political convention, a corporate meeting, or a trade show.

Event Design

Holiday Hijack

The upcoming Labor Day weekend might be synonymous with barbecues and pool parties, but for savvy event planners, it's a reminder: special days are a goldmine for creating unforgettable experiences.

Event Design

Traffic Cams: The Unexpected Team Building Tool

Snap, pose, connect: An innovative app offers a unique way to capture memories and spark conversation at your next event In the bustling heart of New York City, artist Morry Kolman has sparked a viral trend with his innovative app, Traffic Cam Photo Booth. By harnessing the power of publicly available traffic camera streams, Kolman […]

Event Design

Freeman Report Explores Top 4 Event Design Elements

A new report from Freeman, a global leader in events, offers a data-driven roadmap for crafting successful B2B events by focusing on four key drivers: experience, learning, networking, and commerce.

Event Design

Freeman Report Reveals Exhibitor Priorities

A new report from Freeman, the global events powerhouse, offers a deep dive into the minds of exhibitors, providing event organizers with invaluable insights to create more impactful and successful events. While brand awareness and sales remain important, lead generation is the undisputed champion for exhibitors.

Event Design

Why Your Next Event Needs an MC

What if there was a secret weapon that could elevate your event to the next level, ensuring a seamless and memorable experience for all? Enter the corporate master of ceremonies.

Event Design

Marriott Brings Neurodiversity Under Its Events Umbrella

Partnering with Google's Experience Institute (Xi) initiative, The Neu Project, Marriott has integrated neuroinclusive practices into its large-scale customer events, a first for the industry.

Event Design

The Future of Meetings: AI, Sustainability, and Appeasing Gen Z

The way we meet is evolving, and conference centers are taking note. According to a new report by the International Association of Conference Centers (IACC), the industry is embracing new technologies, adapting to changing attendee preferences, and prioritizing sustainability. The IACC's "Meeting Room of the Future" report, based on insights from 170 global venue operators, highlights several key trends