Event Design

Event Design

Freeman Report Explores Top 4 Event Design Elements

A new report from Freeman, a global leader in events, offers a data-driven roadmap for crafting successful B2B events by focusing on four key drivers: experience, learning, networking, and commerce.

Event Design

Freeman Report Reveals Exhibitor Priorities

A new report from Freeman, the global events powerhouse, offers a deep dive into the minds of exhibitors, providing event organizers with invaluable insights to create more impactful and successful events. While brand awareness and sales remain important, lead generation is the undisputed champion for exhibitors.

Event Design

Why Your Next Event Needs an MC

What if there was a secret weapon that could elevate your event to the next level, ensuring a seamless and memorable experience for all? Enter the corporate master of ceremonies.

Event Design

Marriott Brings Neurodiversity Under Its Events Umbrella

Partnering with Google's Experience Institute (Xi) initiative, The Neu Project, Marriott has integrated neuroinclusive practices into its large-scale customer events, a first for the industry.

Event Design

The Future of Meetings: AI, Sustainability, and Appeasing Gen Z

The way we meet is evolving, and conference centers are taking note. According to a new report by the International Association of Conference Centers (IACC), the industry is embracing new technologies, adapting to changing attendee preferences, and prioritizing sustainability. The IACC's "Meeting Room of the Future" report, based on insights from 170 global venue operators, highlights several key trends

Event Design

What Actually Happens At The Met Gala?

The Met Gala. A name synonymous with extravagant fashion, A-list celebrities, and an air of exclusivity. But what happens beyond the flash of cameras and the throngs on the red carpet? For curious onlookers, the inner workings of this annual fundraiser remain shrouded in mystery. Thankfully, Sarah Jessica Parker, a seasoned Met Gala attendee, recently shed some light on the experience during an interview on the Today Show.

Event Design

A Toast to the Future

Like the many new fun and forward-thinking innovations that they reflect, this cocktail recipe guide's selection of future-ready aperitifs are well-worth keeping on the tip of your attendees tongues going forward!

Event Design

Dos and Don’ts Of White Water Rafting

While exhilarating, white water rafting does come with inherent risks. Rivers are unpredictable, strong currents and rapids can overturn a raft, underwater obstacles like rocks and logs can cause injuries, and there's always just good old fashioned human error. So if you do offer this as an incentive or as a pre- or post- add on to a meeting, make sure you give your attendees this essential list of dos and don'ts.

Event Design

Here Comes Da Fuzz

The Pantone Color Institute™ a consulting service that forecasts global color trends and advises companies on color in brand identity and product development, for the application and integration of color as a strategic asset, has chosen Peach Fuzz as the Color of the Year for 2024. 

Event Design

How to Level Up Your Next Investor Meeting

As a pivotal means of strengthening relationships with current investors and attracting new ones, these meetings should be planned and executed to make them engaging, seamless, and accessible. Here are some key considerations when planning them.