Event Design

Event Design

Is An Immersive Entertainment Venue Right For Your Group?

Immersive entertainment is booming in the US, offering unique and engaging experiences that blur the lines between reality and fantasy. A recent study by Eventbrite, found this growth has been accelerated by changes in the behavior of attendees.

Event Design

Field of Dreams: Eight MLB Teams Team Up to Host Off-Season Events

In an exciting new initiative, eight Major League Baseball teams have banded together to launch “More Than a Ballpark,” a collaboration aimed at transforming their historic venues into versatile spaces for meetings, events, and private concerts year-round.

Event Design

Spirit Guides: 5 Benefits of Native Wellness Retreats

Indigenous-based wellness programs offer a unique opportunity to do just that, providing transformative experiences that connect attendees to the land, culture, and themselves in profound ways. Here's five reasons why Indigenous wellness programs are gaining traction with meeting and incentive groups.

Event Design

Champagne Dreams: English Sparkling Wine Has Arrived

Thanks to climate change, one region is emerging as a surprising contender in the evolving wine market: England. With its now unique climate and burgeoning vineyards ideal for champagne, English sparkling wine is fast becoming a staple on wine lists and a must-have for event planners looking to impress.

Event Design

US Open Debuts A Cocktail Phenomenon for Events

$10 million in sales can’t be wrong – everyone was drinking the Honey Deuce at the US Open As the US Open approached its final matches, one cocktail captured the imaginations of foodies and tennis fans alike: the Honey Deuce. This refreshing drink, a mix of vodka, lemonade, and raspberry liqueur, garnished with honeydew melon […]

Event Design

Mastering the Balloon Drop

Despite all of their many differences, the Republicans and Democrats have one thing in common — they both like to end their conventions with a massive 100,000 strong balloon drop from the ceiling. A well-executed balloon drop can turn any event into an unforgettable spectacle. Whether it's a political convention, a corporate meeting, or a trade show.

Event Design

Holiday Hijack

The upcoming Labor Day weekend might be synonymous with barbecues and pool parties, but for savvy event planners, it's a reminder: special days are a goldmine for creating unforgettable experiences.

Event Design

Traffic Cams: The Unexpected Team Building Tool

Snap, pose, connect: An innovative app offers a unique way to capture memories and spark conversation at your next event In the bustling heart of New York City, artist Morry Kolman has sparked a viral trend with his innovative app, Traffic Cam Photo Booth. By harnessing the power of publicly available traffic camera streams, Kolman […]

Event Design

Freeman Report Explores Top 4 Event Design Elements

A new report from Freeman, a global leader in events, offers a data-driven roadmap for crafting successful B2B events by focusing on four key drivers: experience, learning, networking, and commerce.

Event Design

Freeman Report Reveals Exhibitor Priorities

A new report from Freeman, the global events powerhouse, offers a deep dive into the minds of exhibitors, providing event organizers with invaluable insights to create more impactful and successful events. While brand awareness and sales remain important, lead generation is the undisputed champion for exhibitors.