Event Design

Event Design

The Data-Driven Event

By transforming into data detectives, planners are unlocking a treasure trove of insights to personalize every aspect of an event, from the agenda to the after-party.

Event Design

7 Ways to Reinvent the Coffee Break

Conferences and conventions offer a vital opportunity for professionals to connect, collaborate, and build relationships. While keynote speeches and breakout sessions remain important, savvy event planners are recognizing the growing value of what was once simply known as the "coffee break."

Event Design

The Best Holiday Light Shows

Holiday These light shows offer a fantastic opportunity for corporate events to create memorable experiences and achieve business goals. Here are some of the most spectacular displays across the country.

Event Design

Delegates Gone Wild

When the world's environmental leaders descended on Cali, Colombia for the 2024 UN Biodiversity Conference (COP16), the city faced an unexpected challenge: where to house them all. With traditional hotels overflowing, event organizers turned to a novel solution – Cali's famed "love motels."

Event Design

Is An Immersive Entertainment Venue Right For Your Group?

Immersive entertainment is booming in the US, offering unique and engaging experiences that blur the lines between reality and fantasy. A recent study by Eventbrite, found this growth has been accelerated by changes in the behavior of attendees.

Event Design

Field of Dreams: Eight MLB Teams Team Up to Host Off-Season Events

In an exciting new initiative, eight Major League Baseball teams have banded together to launch “More Than a Ballpark,” a collaboration aimed at transforming their historic venues into versatile spaces for meetings, events, and private concerts year-round.

Event Design

Spirit Guides: 5 Benefits of Native Wellness Retreats

Indigenous-based wellness programs offer a unique opportunity to do just that, providing transformative experiences that connect attendees to the land, culture, and themselves in profound ways. Here's five reasons why Indigenous wellness programs are gaining traction with meeting and incentive groups.

Event Design

Champagne Dreams: English Sparkling Wine Has Arrived

Thanks to climate change, one region is emerging as a surprising contender in the evolving wine market: England. With its now unique climate and burgeoning vineyards ideal for champagne, English sparkling wine is fast becoming a staple on wine lists and a must-have for event planners looking to impress.

Event Design

US Open Debuts A Cocktail Phenomenon for Events

$10 million in sales can’t be wrong – everyone was drinking the Honey Deuce at the US Open As the US Open approached its final matches, one cocktail captured the imaginations of foodies and tennis fans alike: the Honey Deuce. This refreshing drink, a mix of vodka, lemonade, and raspberry liqueur, garnished with honeydew melon […]

Event Design

Mastering the Balloon Drop

Despite all of their many differences, the Republicans and Democrats have one thing in common — they both like to end their conventions with a massive 100,000 strong balloon drop from the ceiling. A well-executed balloon drop can turn any event into an unforgettable spectacle. Whether it's a political convention, a corporate meeting, or a trade show.