Event Design

The End of “Vibes Only”: Freeman’s New Data Shows What Attendees Actually Want

In Freeman’s 2025 eXperience Trends Report, the company surveyed more than 2,600 attendees and organizers and found something most planners already suspect: the industry’s obsession with spectacle has officially outpaced what audiences value. Freeman’s new data shows what attendees actually want.

Full Throttle Hospitality: F1 Arcade Shifts Las Vegas Corporate Events Into High Gear

Las Vegas doesn’t do ordinary—and the newest entrant on the city’s event scene is proving it. This October, F1 Arcade Las Vegas opens inside The Forum Shops at Caesars Palace, offering planners and incentive organizers a new kind of horsepower: a 21,000-square-foot experiential venue that merges competitive gaming, fine dining, and Formula 1 glamour in one high-octane package.

Fall Foliage 2025: The Best States (and Peak Weeks) for Picture-Perfect Events

According to 2025 fall foliage forecasts, vibrant autumn colors are expected across large parts of the United States – especially in New England and the Midwest, which lead the way in vivid displays. In fact, forecasters predict that 25 states will have “spectacular” fall color this year.

The Drive-In Revival

Across the country, creative owners have modernized their fields of flickering screens into flexible venues for more than just movies. For meeting and event planners, the rebirth of the drive-in is more than a cultural curiosity — it’s a ready-made blueprint for unconventional gatherings.

10 Resort Pools Perfect for Memorable Receptions

Poolside receptions have become a staple of resort meetings for good reason: the setting is instantly social, photogenic, and memorable. From historic grande dames to desert sanctuaries, these ten pools deliver destinations within destinations.

A Brief History of the Poolside Reception

It’s a staple of most large events held at resorts—how it got that way is quite a tale Everybody loves a pool party. But why? The modern American swimming pool has a lineage that, according to a historical study, extends back to the Greco-Roman Era and ancient civilizations like the Indus Valley. However, its functional […]

The Ultimate Event Swag Checklist

With insight from the Promotional Products Association International (PPAI), industry trend spotters, and boots-on-the-ground event pros, we’ve compiled your ultimate guide to swag that works—and the stuff you can finally stop ordering.

Women’s Golf Trends Are Inspiring Smarter Event Design

Many destinations are crafting women-focused golf programs that offer more than just tee times. Think beginner-friendly clinics, fashion-forward apparel, and social events with wellness baked in.

Why Planners Are Prioritizing Experience, Flexibility, and Authentic Venues

The latest Meeting Room of The Future report from International Association of Conference Centers (IACC), marking its 10th anniversary, reveals that planners are leaning into experience-centric design, flexible spaces, and the emotional connection of live gatherings.

Why Pizza Deserves a Spot on Your Event Agenda

Pizza can be a powerful tool for planners looking to add authenticity to events. Here’s how to turn a slice into an unforgettable experience Every year, the 50 Top Pizza USA rankings spark debate about where to find the best pizza in America. In the 2025 edition of this respected international ranking, Una Pizza Napoletana […]

Flight Delayed? Don’t Panic. Plan.

A new paradigm is emerging in corporate travel, one that reframes the delay not as a crisis, but as a manageable, and even productive, part of the journey. The very mega-hubs most susceptible to disruption are often the ones that have invested the most in transforming the passenger experience. This has created a powerful, yet often overlooked, strategic lever for event planners: the connecting airport.

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