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Best Practices

Forget Scale—Small Is Winning the Marketing Wars

In a business world still addicted to “scale,” Shawna Suckow’s Small Is Your Superpower shows up like the scrappy underdog who crashes the corporate cocktail party—and steals the room. Her thesis? Being small isn’t a disadvantage anymore. It’s the cheat code for winning hearts, customers, and attention in a world allergic to hype.

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