The New Rules of Event Planning

Today, my local newsfeed blew up with a story about a simple give away event organized by a popular social media influencer in New York City. Only it wasn’t so simple. Chaotic crowds of up to 2,000 fans turned Union Square into a mosh pit. It’s easy to just say: “Kids!” and leave it at that. But the truth is, the event was mismanaged.  Here is what went wrong and how event planners can learn from it…

How Gen Z & Millennials are Shaping the Future of Events

New Freeman Trends Report highlights how event organizers can evolve to meet the expectations of the next generation Freeman, the global leader in events, has released its latest Freeman Trends Report, “Event Organizer Trends Report Fall 2024,” which analyzes how macro trends are shaping the future of events. Gen Z has officially overtaken Boomers in […]

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