The New Rules of Event Planning

Today, my local newsfeed blew up with a story about a simple give away event organized by a popular social media influencer in New York City. Only it wasn’t so simple. Chaotic crowds of up to 2,000 fans turned Union Square into a mosh pit. It’s easy to just say: “Kids!” and leave it at that. But the truth is, the event was mismanaged.  Here is what went wrong and how event planners can learn from it…

Speaker Trends: Content is King

According to the Freeman 2024 Trends Report on attendee intent and behavior, When it comes to keynotes, content comes first. Attendees want substance, not celebrity. A thought- provoking, relevant topic will outweigh even the most prominent speaker.


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