Today, my local newsfeed blew up with a story about a simple give away event organized by a popular social media influencer in New York City. Only it wasn’t so simple. Chaotic crowds of up to 2,000 fans turned Union Square into a mosh pit. It’s easy to just say: “Kids!” and leave it at that. But the truth is, the event was mismanaged. Here is what went wrong and how event planners can learn from it…
The New Rules of Event Planning
