Once the epicenter of New York’s industrial rise, Terminal Warehouse is roaring back to life as The Mallory, a hub for ideas, events, and connection
Long before West Chelsea was home to art galleries and tech startups, Terminal Warehouse was where the city’s ambitions arrived by rail. Completed in 1891, the massive red-brick structure was New York’s first integrated freight hub, a place where trains rumbled straight through its vaulted corridors to connect the Hudson River to the rest of the world. It was, in every sense, a monument to movement—the beating heart of a city on the rise.
More than a century later, those same arched passages are echoing again—this time with the hum of conversation instead of locomotives. The industrial hub that once powered global commerce is being reimagined as a new kind of engine for business and creativity. At its core sits The Mallory, Convene Hospitality Group’s (CHG) newest jewel: a 50,000-square-foot, three-story venue designed not for freight, but for ideas, experiences, and the kind of high-design gatherings that move industries forward.
In a city that never stops reinventing its event scene, CHG—the company behind Convene and etc.venues—is writing the next chapter of New York hospitality with The Mallory, an independently branded venue inside the storied Terminal Warehouse. Set to open in Q2 2026, it’s less a venue and more a living intersection of architecture, culture, and commerce.
“The Mallory at Terminal Warehouse was born out of the opportunity to more adeptly serve the experiential events industry in New York—and do it better than anyone else in the market,” said Ryan Simonetti, CHG’s president and CEO. “Large-scale social, cultural, and experiential events are the lifeforce of the city; having spent the last 16 years honing the operational prowess to run complex hospitality-led venues, we’re elevating our offering and expanding our brand set to provide a premier destination to bring bespoke experiences to life.”
Industrial Bones, Immersive Soul
Spanning three floors, The Mallory merges the 19th-century grandeur of Terminal Warehouse—arched windows, boxcar doors, timber beams—with state-of-the-art production capability. Its flexible floor plan includes a 25-foot bar lounge, grand hall with 19-foot ceilings, VIP suites, and gallery walls that literally move. Built-in theatrical lighting, a 4K projection system, and a commercial-grade catering kitchen make it a turnkey playground for planners.
Designed to handle galas, award shows, immersive activations, and C-suite conferences with equal finesse, The Mallory doubles as a bespoke conferencing center and private tenant lounge for companies inside Terminal Warehouse.
A Market Hungry for Meaning
CHG’s move taps into a powerful trend. Over the past two years, the events industry has seen a 165 percent spike in demand for distinctive, character-driven venues. By launching The Mallory as an independent brand, CHG gives planners the flexibility they crave without losing the operational excellence that’s become its signature.
FURTHER READING: Convene Levels Up: Inside the Launch of Convene Hospitality Group
It also plugs into the larger Terminal Warehouse redevelopment, helmed by Columbia Property Trust, L&L Holding Company, and Cannon Hill Capital Partners, with design by COOKFOX Architects.
“We partnered with CHG because they were going to provide something spectacular for the neighborhood,” said Ted Koltis, Executive Vice President and Head of Real Estate for Columbia Property Trust. “The Mallory will serve as an activating member of Terminal Warehouse’s ecosystem—and as a one-of-a-kind amenity for our tenants.”
From Movement to Meaning
For planners, The Mallory represents the best of both worlds: scale and soul. It’s another step in CHG’s evolution as the largest non-hotel meeting and event venue provider in the U.S. and U.K., with 39 locations across nine global cities.
“The Mallory is a key component of the comprehensive suite of shops, amenities, and services we are assembling throughout Terminal Warehouse,” said Jonathan Tootell, Executive Vice President of Leasing at L&L Holding Company. “Its high-end design and diverse offerings will further position Terminal Warehouse as a vibrant hub of commerce, culture, and connection.”
And connection is the through line—from the rumble of 19th-century freight cars to the buzz of 21st-century conversation. The Mallory doesn’t just revive a building; it revives an idea: that New York’s greatest export has always been momentum.
Any thoughts, opinions, or news? Please share them with me at vince@meetingsevents.com.
Photo courtesy of Convene Hospitality Group
