Will Hard Rock’s Mirage Takeover Change Las Vegas Events Landscape?

The last cards have been dealt as the iconic Mirage closes its doors on the Las Vegas Strip

The closing of the Mirage Hotel on the Las Vegas Strip marks the end of an era. The Mirage was a pioneer in the development of Las Vegas as a convention destination. The casino’s convention center was one of the largest in the city, and it hosted a variety of events, from trade shows to corporate meetings. The Mirage was also a popular choice for weddings and other special events.

The iconic property is undergoing a major transformation under Hard Rock International’s ownership. One of the most significant changes is the construction of a new guitar-shaped hotel tower, which is expected to be completed in 2025. This new addition will add approximately 1,000 rooms to the property, bringing the total number of rooms to over 3,500. The new tower will also include state-of-the-art meeting and event facilities, including a 30,000-square-foot ballroom and a 5,000-seat theater.

In addition to the new hotel tower, Hard Rock is also planning to renovate the existing convention center at the Mirage. The renovations will include the addition of new meeting rooms, a new pre-function area, and a new registration area.

These changes are expected to make the Mirage even more attractive to meeting and event planners. The new hotel tower will provide much-needed additional capacity, while the renovated convention center will offer state-of-the-art facilities and amenities.

The sale of the Mirage also marks the end of an important chapter in the development of Las Vegas as a tourist destination. The casino was one of the first to cater to a more upscale clientele, and it helped to establish Las Vegas as a destination for luxury travel. The Mirage’s sale to Hard Rock is a sign that Las Vegas is moving away from its roots as a gambling destination and is becoming more focused on entertainment and nightlife.

The acquisition of the Mirage by Hard Rock is a major development for the Las Vegas meetings and events industry. The changes that are being made to the property are sure to have a significant impact on the industry. Only time will tell how the acquisition will ultimately play out.

Any thoughts, opinions, or news? Please share them with me at vince@meetingsevents.com.

Photo by Jeremy Fletcher on Unsplash

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