How PHP Event Services conquered Thailand and client expectations
When a client approached PHP Event Services with a demand for the “best in the industry” President’s Club trip, the team knew they had to deliver something extraordinary. To up the stakes even further, PHP was tasked with combining two years’ worth of travel rewards, postponed due to the pandemic, into a single, spectacular event. They rose to the occasion, securing a full resort buyout at an advantageous rate and crafting an itinerary that embodied the client’s core values of “employees first, innovation, trust, and collaboration.”
The result? A stunningly immersive program in Thailand that seamlessly blended local culture with unparalleled luxury, earning them a SITE Crystal Award for Excellence in Incentive Travel: Asia-Pacific in the process.
From Virtual Tours to Island Takeovers
The pre-trip excitement was fueled by a creative “Discover Thailand” campaign featuring a virtual tour guide, “Tommy Thailand,” along with mailed scratch-off cards and Thai-themed gifts. Top qualifiers received personalized invitations to an exclusive dinner with company executives.
Once in Thailand, guests were treated to a mix of optional activities and group experiences, culminating in a show-stopping takeover of a nearby island. This exclusive beach day blowout earned the highest activity rating in the company’s history, thanks in part to the executive team’s enthusiastic participation and creative theming.
A Royal Thai Gala
The grand finale was a lavish Royal Thai Gala Celebration, complete with cultural dancers, performers, musicians, and custom-tailored Thai garments for every attendee. PHP’s meticulous attention to detail and seamless integration of local culture earned them high praise from both local partners and the client team.
The program’s impact extended beyond mere reward, fostering a sense of community and inclusivity by incorporating employees from various departments, including engineers and support staff. This resonated deeply with the client’s core values and reinforced the company’s commitment to recognizing contributions across the organization.
Exceeding Expectations
The program earned rave reviews from both attendees and the client. The CEO praised PHP’s attention to detail and first-class standards, while team members appreciated the inclusive nature of the program, which extended beyond the sales team to recognize the contributions of engineers and support staff.
Patti White, of PHP Event Services, captured the essence of the experience: “Despite myriad challenges while planning, we delivered an incredibly immersive event in Thailand for 220 global guests. With our uber-creative clients who are laser-focused on creating one-of-a-kind experiences and an amazing team of local partners, we delivered beyond even our wildest expectations! Together we turned every bump in the road into an opportunity to do something completely new, creating extraordinary memories for these top achievers.”
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Photo by Frankie Spontelli on Unsplash
