Hilton is expanding aggressively with 10 new properties and multiple brand entries set to reshape Hawaii’s meeting and incentive landscape
Hilton’s aggressive expansion in the islands is giving planners even more options to design programs that fit diverse budgets and participant preferences while capitalizing on the enduring allure of the Aloha State.
Hilton’s Big Bet on Hawaii
Hilton, best known in the islands for its flagship Hilton Hawaiian Village Waikiki Beach Resort, is deepening its commitment to Hawaii with 10 new properties in its pipeline, adding approximately 2,000 rooms across Oahu, Kauai, Maui, and Hawaii Island. This expansion brings new flexibility to incentive program design, particularly for planners seeking to match brand experiences with the unique goals of their groups.
“Hawaii is a key market for Hilton’s growth and development,” said Duke Ah Moo, Hilton’s vice president and commercial director for Hawaiʻi. With several Hilton brands not yet represented in the state, the company sees significant opportunity to broaden its offerings across all islands.
FURTHER READING: HYATT EXPANDS IN THE BIG EASY
A Broader Portfolio for Incentive Groups
Hilton’s strategy includes introducing new brands to the Hawaiian market, such as Tapestry Collection, Curio Collection, Tempo, Home2 Suites, Homewood Suites, and additional Hampton Inn properties. This diversification means planners can now align their program needs with properties that range from upscale lifestyle experiences to extended-stay and select-service options, all within Hilton’s portfolio. For example:
The Ambassador Hotel in Waikīkī was recently rebranded under Hilton’s Tapestry Collection, bringing a boutique, locally inspired experience ideal for incentive groups seeking a more intimate Waikīkī stay.
On Maui, a new Hampton Inn & Suites recently opened in Kahului, adding an accessible option for program overflow or pre/post extensions for incentive travelers.
A dual-branded hotel near Honolulu Airport combining Homewood Suites and Hilton Garden Inn is in the works, catering to planners needing flexible room blocks for air arrivals and departures.
Reinvestment and Upgrades at Flagship Properties
Hilton’s expansion isn’t limited to new builds and rebrands; it also includes investments in existing flagship properties. Upgrades at the Hilton Hawaiian Village Waikiki Beach Resort and Hilton Waikoloa Village will add significant room inventory, maintaining these properties as cornerstone options for large-scale incentive programs that require robust meeting space, varied dining options, and resort amenities.
Expanding Beyond Oahu
While Oahu remains the central hub for many incentive programs, Hilton’s expansion across Maui, Kauai, and Hawaii Island will provide planners with new ways to diversify incentive itineraries and reward travelers with experiences that extend beyond Waikīkī’s energy. For example:
A new Hampton Inn on Hawaii Island will emerge from the $30 million renovation of the Kona Bay Hotel, set to reopen by October.
The Maui Seaside Hotel is being converted into a Tapestry Collection property, with a mid-2026 reopening date, bringing a new lifestyle brand option to Maui’s inventory.
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Photo by Hilton.com