Vince Alonzo

10 Ways to Optimize YouTube For Event Success

Lights, camera, engagement — a YouTube guide for meeting planners Whether you’re orchestrating corporate conferences or planning elaborate trade shows optimizing your YouTube channel can set you apart in a crowded market. It isn’t just a nice-to-have; it’s a strategic asset for attracting attendees, showcasing experiences, and proving ROI. Think of your YouTube channel as […]

SITE NITE at IMEX Frankfurt

SITE (Society for Incentive Travel Excellence) brought together a record-breaking 500 incentive travel professionals for a night of meaningful connections, celebration, and cultural exchange at SITE NITE Europe 2025, held the night before the start of IMEX Frankfurt.

New Tech Partnership Turns Speakers Into Marketing Tools

A recent partnership between Sessionboard, a leading speaker and content management platform, and InGo, a referral-based event marketing solution, offers a promising solution by integrating speaker management with social-driven event promotion.

Border Wars

Is international travel to the United States really in free fall? For the meetings and events industry—an ecosystem that thrives on international collaboration and cross-border attendance—the answer isn’t just academic. It’s existential.

Incentive Case Study — How a Disney Name Badge Became a Recognition Award

In companies with a deeply ingrained culture of recognition, even simple, everyday items can transcend their functional purpose to become powerful symbols of appreciation and belonging. Even something as commonplace as an employee name tag can take on a meaning that far exceeds its basic function.

Meetings Industry Events Calendar

The job of planning meetings and events never stops, but your leading industry associations are here to help via a full year of industry events filled with educational and networking opportunities. We’ve compiled a list of the most important ones for you to keep on your radar when deciding where to travel for the remainder of this year.

Hilton Revamps Its EventReady Playbook

Hilton is doubling down on its commitment to empower planners with the reintroduction of its enhanced EventReady Playbook. The hospitality giant is providing a suite of updated tools and resources to help organizers craft impactful and memorable experiences.

MGM and Marriott Offer Planners and Attendees Dual Loyalty Perks

MGM Resorts and Marriott International have added powerful new incentives for those booking meetings and events across Las Vegas and beyond. Under the MGM Collection with Marriott Bonvoy umbrella, the two hospitality giants are rolling out expanded loyalty benefits designed to reward both planners and attendees—a rare dual-track approach in the industry.

Will Room Tax Increase Keep Meetings Out of Hawaii?

Hawaii is rolling out a first-of-its-kind lodging tax aimed squarely at funding climate resilience and environmental preservation—leaving the meetings and events industry to weigh the long-term benefits against rising costs.

7 Budget-Friendly U.S. Cities for Meetings in 2025

From beach towns to inland gems, planners can find strong value without sacrificing quality With hotel rates hitting record highs in many major cities, event planners are taking a closer look at second-tier destinations that offer big savings without compromising on amenities or accessibility. As of 2025, several U.S. cities are standing out for their […]

Stuck at the Airport? Here’s How Planners and Attendees Can Manage Flight Delays

Flight delays and cancellations are a reality of travel—and for meeting planners and attendees, they can quickly derail carefully crafted schedules, cause missed connections, and add stress to what should be productive trips. But with preparation, patience, and a few smart strategies, you can protect your plans—and your peace of mind—when disruptions strike.

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