The Rise of Day Passes as Incentives

Boost Employee Morale with Affordable Luxury

The pandemic saw the day pass industry leap to life at resorts, spas, water parks and hotels, from luxury to lower end, as more people craved a way to break the isolation monotony while trying to maintain social distance.

Thanks to the rise of day passes, incentive planners can offer award winners the perks of a resort stay without having to break the bank. Day passes offer access to all of the resort’s amenities, including pools, beaches, spa facilities, and fitness centers. They’re a perfect way for organizations to reward employees and help them escape the daily grind and recharge their batteries.

Among the more popular third-party bookers, ResortPass lists about 1,600 hotels and other properties in 27 countries, from the five-star Fairmont Grand Del Mar in San Diego to the trendy French Leave Resort on Eleuthera Island in the Bahamas. Other companies include DayPass, Daycation, Resort for a Day.

The bulk of ResortPass’ users are locals, said CEO Michael Wolf. The company, which launched in 2016, has sent about 3 million people out on day passes, most in the last two years.

“The hotel industry looks a lot at the airline industry and has seen that it has successfully monetized so many different parts of traveling,” Wolf said. “Hotel amenities are dramatically underutilized.”

Why Day Passes Are Perfect for Employee Incentives

Affordable: Day passes are a much more affordable option than traditional overnight stays, making them a great choice for companies with limited budgets.
Flexible: Day passes can be used for a few hours or a whole day, giving employees the flexibility to choose what works best for them.
Memorable: A day at a luxurious resort is an experience that employees will never forget. It’s a great way to show them that you appreciate their hard work and dedication.
Variety: There are day passes available for all types of resorts, from beachfront properties to mountain retreats. You can find the perfect day pass to match your employees’ interests.

How to Use Day Passes as Employee Incentives

Set clear goals and objectives. What do you want to achieve by offering day passes as an incentive? Do you want to boost employee morale, improve productivity, or reduce stress?
Choose the right resorts. Consider your employees’ preferences and interests when selecting resorts.
Communicate effectively. Let your employees know about the day pass program and how they can earn them.
Track your results. Measure the impact of your day pass program to see if it’s meeting your goals.
Day passes are a unique and effective way to reward your employees. By offering them a chance to experience the luxury of a resort stay, you can show them that you appreciate their hard work and dedication.

Any thoughts, opinions, or news? Please share them with me at vince@meetingsevents.com.

Photo by Unsplash+ In collaboration with Getty Images

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