Beyond logistics: the rising influence of social responsibility in meeting planning
While location, cost, and amenities undoubtedly remain paramount in the minds of meeting planners, the tide is slowly turning. A company or destination’s commitment to social responsibility is increasingly becoming a powerful differentiator in the competitive landscape of event hosting.
The recent omission of Florida from many planners’ radars due to its perceived anti-LGBTQ+ stance underscores this shift. It’s a stark reminder that today’s planners aren’t just looking for a venue; they’re seeking partners who align with their values and those of their attendees.
That is why recognitions like the “People Companies That Care” list created by Great Place To Work® and PEOPLE magazine are more than just feel-good accolades. They’re tangible proof of a company’s dedication to ethical practices, diversity, and community engagement. For meeting planners, these lists can serve as valuable shortcuts, helping them identify potential partners who prioritize more than just the bottom line.
Imagine two destinations offering comparable facilities and rates. One has a reputation for prioritizing profit over people, while the other proudly displays its “People Companies That Care” recognition. For planners who value social responsibility, the choice becomes clear. Organizations, particularly those with a strong commitment to diversity and inclusion, are increasingly selective about where they host their events. They want to ensure their attendees feel safe, respected, and valued. Florida’s actions send a contrary message, potentially discouraging these organizations from considering the state as a host destination.
Furthermore, this decision could have a ripple effect, choosing a destination or supplier with a questionable reputation for inclusivity can impact the meeting or event planners ability to attract top talent and speakers. Prominent figures who champion civil rights may be hesitant to participate in events held in a state that appears to be regressing on inclusivity.
The bottom line is that inclusivity is not just a buzzword; it’s a core value that underpins the success of the meetings and events industry. Florida’s decision to remove LGBTQ+ travel resources is a step backward, casting a shadow over its appeal as a host destination.
Of course, social responsibility isn’t the sole deciding factor. It’s part of a complex equation that includes logistics, budget, and attendee experience. But as awareness grows about the impact of events on communities and the environment, planners are increasingly seeking destinations and partners that reflect their commitment to positive change.
The “People Companies That Care” list and similar recognitions act as beacons in this evolving landscape. They signal to planners that a company or destination is not just a venue provider but a potential ally in creating events that are both successful and socially conscious.
As the meetings and events industry continues to evolve, the influence of social responsibility will only grow stronger. Companies and destinations that prioritize ethical practices, diversity, and community engagement will find themselves at a distinct advantage, attracting not just business, but the respect and loyalty of a new generation of conscious planners.
Any thoughts, opinions, or news? Please share them with me at vince@meetingsevents.com.
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Unsplash+ In collaboration with Wesley Tingey
