Cvent Doubles Down on 3D Event Tech

Cvent’s latest acquisition of spatial design innovator signals a bold move into immersive 3D event planning

Event management firm Cvent has acquired Prismm, a leading provider of spatial event design technology. This acquisition underscores the growing demand for intuitive, collaborative tools in the meetings and events industry.

Prismm, formerly known as Allseated, has established itself as a pioneer in immersive 3D event diagramming. Its platform enables event planners, venues, and vendors to collaborate within virtual environments, designing detailed event spaces that enhance the planning process. Serving over 5,500 clients, including hotels and event venues, Prismm’s technology facilitates the creation of dynamic, visually engaging layouts that can be customized in real-time.

“In today’s digital-first landscape, online collaboration is mission critical to get business done,” said Jim Abramson, Cvent’s Vice President of Product Management. “Given our expansive global network of more than 145,000 planners and nearly 340,000 hotels and venues across our Cvent ecosystem, we understand what time-strapped event professionals and resource-constrained hoteliers need to deliver bigger and better events.”

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The integration of Prismm’s technology into Cvent’s platform is expected to streamline the event planning process, offering users enhanced tools for venue visualization and layout customization. This move aligns with Cvent’s commitment to providing comprehensive solutions that address the evolving needs of event professionals in a hybrid and increasingly virtual environment.
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Financial terms of the deal were not disclosed. However, the acquisition is part of Cvent’s broader strategy to expand its offerings and solidify its position as a leader in event management technology.

As the events industry continues to adapt to new technologies and changing client expectations, Cvent’s acquisition of Prismm represents a significant step toward more integrated and immersive event planning solutions.

Any thoughts, opinions, or news? Please share them with me at vince@meetingsevents.com.

Photo by Steve Pancrate on Unsplash

Digital Tipping 101

Once upon a time, tipping while attending an offsite meeting or event was easy: slip a few bills to the bellman, leave something on the pillow for housekeeping, and hand off a discreet envelope at checkout. But as hotel and event services increasingly shift to digital and cashless systems, the simple act of saying “thank you” has gotten more complex.

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