Convene Debuts Event Space Expansion

Convene 101 Park Avenue adds mezzanine level to accommodate growing demand for 200-person meetings and events

Convene, a global hospitality company that designs and manages premium meeting, event, and flexible office space, celebrates its newly expanded venue at 101 Park Avenue in Midtown Manhattan.  The expansion is in direct response to growing demand for professional meetings and events up to 200 guests; it adds a second floor to the location and grows the venue’s footprint to 23,800 square-feet.

Connected by a grand staircase, the new mezzanine level offers a large conference hall with full theatrical lighting that can accommodate up to 223 guests and an open gallery for networking and food breaks inclusive of an unlimited snack and beverage bar and cafe seating to enjoy meals prepared by one of Convene’s Executive Chefs.  The mezzanine features floor-to-ceiling windows, flooding the neutrally-designed space with plenty of natural light.

Across its portfolio of nearly 40 locations, Convene has witnessed a 58% increase in demand for meetings and events of up to 200 guests; since announcing the expansion of Convene 101 Park Avenue, this venue alone has received a 47% increase in interest for programs of this size.

Convene 101 Park Avenue originally opened in 2013 and was renovated in June 2022 before signing the expansion space in January 2023. With its proximity to Grand Central Station and dedicated street-level entrance, the venue can accommodate a range of event types from small board meetings to conferences with breakout sessions, company town halls, networking receptions, and more.  The venue now comprises eight unique meeting rooms across two floors and a full buyout capacity of 583.  

Convene serves as more than just a meeting place but is a true partner for planners, thoughtfully providing its clients with everything needed for a fully integrated meeting and event experience, including:

  • A dedicated hospitality team that provides full-service event production resources
  • Meeting and event spaces designed to maximize collaboration and productivity, each of which can also be custom-configured to accommodate various event types and sizes
  • In-house catering managed by seasoned executive chefs with a focus on providing delicious and nutritious meals and snacks meant to energize and invigorate 
  • In-room A/V tools and technology inclusive of high-resolution projection screens, built-in cameras and microphones for a seamless hybrid experience, and top-of-the-line theatre-lighting systems 
  • Digital signage screens and totems throughout each location, providing event branding opportunities
  • Established relationships with preferred external vendors for everything from entertainment, impressive high-end decor, gifting and favors, step-and-repeats and branded signage, and more

Convene is the largest single provider of dedicated meeting and event venues in the U.S. and U.K., boasting a network of nearly 40 premium meeting, event, and flexible workspace locations across its portfolio of brands, which includes etc.venues.

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Photo: Courtesy of Convene.

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