Merger with etc.venues provides groups a diverse array of locations throughout North America and the U.K.
Following the acquisition of etc.venues in February of 2023, the newly-combined Convene portfolio of brands created the largest single provider of dedicated meeting and event venues in North America and the U.K.
Moving forward, Convene is segmenting its portfolio to create a stronger distinction between the two brands. Convene is evolving into a premium lifestyle brand best suited for large, highly experiential events, while etc.venues is an accessible lifestyle brand ideal for value-driven small meetings and corporate trainings.
“The acquisition of etc.venues in early 2023 was a strategic move that allowed Convene to expand its ability to serve clients in more places and new ways. We are now thoughtfully and intentionally segmenting the recently-formed Convene portfolio of brands to better represent the two distinct offerings,” said James Frankis, vice president of product at Convene. “Various event types have different requirements and budgets therefore we want to empower our joint client base to more easily distinguish whether etc.venues or Convene is best suited for their needs.”
The Convene portfolio is designed to accommodate a wide range of meeting and event programming, serving as a partner, not just a place, for planners. With a hospitality focus across all brands, each offers a full-service experience inclusive of on-site catering, in-room AV and technology, and dedicated planning resources.
There are no immediate updates or changes planned for existing etc.venues locations. However a few select etc.venues locations may be rebranded to Convene – the conversion will include interior design updates and modifications to the services and packages provided in order to align with the standard Convene offering. Floorplates will remain unaffected and therefore client disruption is expected to be minimal.
etcvenues.com will continue to exist under the same URL. Additionally, all Convene properties will be listed on etcvenues.com, and all etc.venues will be listed on convene.com so clients can explore and inquire about the entire portfolio from both brands.
Any thoughts, opinions, or news? Please share them with me at vince@meetingsevents.com.
