City Lights

A new SITE e-Book explores the benefits of urban incentives

Choosing between a city destination and a resort area for an incentive program can definitely be a tough decision for incentive planners. Each has its pros and cons. On the one hand, a city incentive offers culture and history, diverse cuisine, vibrant night life and a wider range of hotel options at various price points. On the other hand, a resort experience offers amenities like pools, beaches, and spas, and fitness centers. Not to mention stunning natural landscapes like mountains and rainforests.

Urban Incentives, a new e-Book from SITE (Society for Incentive Travel Excellence) gives incentive planners five reasons why visiting a city, as opposed to a resort or the countryside, offers a unique and dynamic travel experience that is truly motivational. The digital manual also includes templates for three-day incentive itineraries for five North American cities: Los Angeles, Miami, Nashville, New York, and Quebec City.

e-Books from SITE is a brand new series of destination presentations designed exclusively for incentive travel qualifiers highlighting high end, off the beaten path experiences that turn the travel experience into a transformational experience.

Any thoughts, opinions, or news? Please share them with me at vince@meetingsevents.com.

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