AI Arrives to Streamline Event Contracts

Docusign’s new AI-powered contract agents may revolutionize how the meetings industry manages agreements

The often-clogged arteries of commerce – contracts – are about to get a high-tech intervention. Docusign, a leader in the digital signatures space, is stepping into the age of artificial intelligence, unveiling a suite of “AI contract agents” aimed at nothing less than a radical overhaul of how businesses create, commit to, and manage their agreements.

For years, the promise of a paperless office has bumped against the reality of complex, time-consuming contract workflows. Agreements languish in digital queues, awaiting human eyes to parse legalese, flag potential pitfalls, and ensure compliance. But Docusign, armed with its newly launched AI contract agents, envisions a future where these bottlenecks evaporate. Imagine AI sifting through contracts in mere seconds, proactively identifying risks and highlighting crucial clauses that demand human attention. This isn’t just about incremental efficiency; it’s about transforming a traditionally reactive process into a proactive engine for growth.

Intelligent Agreement Management

This ambitious move builds upon Docusign’s Intelligent Agreement Management (IAM) platform, launched last year as a unified hub for the entire agreement lifecycle. The timing couldn’t be more prescient. A recent Deloitte study highlighted the strategic importance of effective agreement management, with a staggering 77% of high-performing organizations citing it as a vital ingredient in their success. As Docusign CEO Allan Thygesen aptly put it, “Every company wants to adopt AI, and contracts are a natural place to start, given the inefficient workflows, unstructured data, and lack of visibility.”

AI Agents to Automate the Tedious

The core of Docusign’s AI offensive lies in these intelligent agents, designed to work seamlessly across the IAM platform. They aren’t just chatbots spitting out summaries; they are intended to automate the drudgery that bogs down legal, sales, and procurement teams. Think of AI proactively surfacing all related agreements for a specific task, or even recommending precise language adjustments to ensure adherence to company policy. What once took days could soon be a matter of minutes, freeing up human capital for more strategic endeavors.

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“This is the next evolution of intelligent agreement management,” asserts Dmitri Krakovsky, Docusign’s Chief Product Officer. He emphasizes that these agents go beyond simple Q&A or summarization, leveraging the full breadth of IAM to automate repetitive tasks across the entire agreement journey – from initial search and review to drafting and negotiation.

Introducing Iris: AI Tailored for Agreements

Behind this AI prowess lies “Docusign Iris,” the company’s proprietary AI engine. Named after the flower symbolizing wisdom and trust, Iris is designed to be more than a generic large language model. It’s built on Docusign’s deep well of experience in the intricacies of contracts, allowing it to select the most appropriate AI models for specific tasks, promising more reliable extractions, deeper insights, and ultimately, more effective automation.

The initial rollout, slated for the U.S. by the end of this year, will focus on procurement and sales workflows – areas where contract delays and compliance missteps can have significant financial repercussions. But Docusign’s vision extends far beyond these initial applications. New IAM capabilities are already on the horizon, including AI-powered tools for faster agreement creation with dynamic templates, collaborative workspaces for managing agreement requests, and advanced AI-assisted review that goes beyond basic summarization to offer actionable language recommendations.

Strategic Partnerships and Future Implications

Furthermore, Docusign is forging strategic partnerships, such as its collaboration with CLEAR for modernized identity verification within agreement workflows. This move underscores the company’s commitment to not only streamlining processes but also bolstering security and trust in digital agreements.

For the meetings and events industry, which relies heavily on contracts with venues, vendors, speakers, and attendees, the implications of Docusign’s AI push are significant. Imagine AI agents instantly reviewing catering contracts for hidden fees or automatically flagging clauses that conflict with event insurance policies. Consider the time saved in negotiating speaker agreements or managing the complex logistics outlined in venue contracts. By automating these traditionally labor-intensive tasks, event professionals can focus on the more strategic aspects of creating memorable and successful experiences.

While the full impact of these AI contract agents remains to be seen, Docusign’s move signals a clear direction for the future of agreement management. By injecting intelligence into the contract lifecycle, the company aims to transform a necessary but often cumbersome process into a streamlined engine of efficiency and growth. For businesses across all sectors, including the fast-paced world of meetings and events, this could very well be the dawn of a new era in how deals get done.

Any thoughts, opinions, or news? Please share them with me at vince@meetingsevents.com.

Photo by Docusign

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